Alan Bradshaw

Alan Bradshaw is a Professor of Marketing at Royal Holloway, University of London and Associate Editor at the Journal of Macromarketing and the Journal of Marketing Management.

Books

Advertising Revolution: The Story of a Song, from Beatles Hit to Nike Slogan (Upcoming)

In 1987, Nike released their new sixty-second commercial for Air shoes—and changed the face of the advertising industry. Set to...

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